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To celebrate the launch of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting partnership has been formed. Pokémon's creators alongside London's Natural History Museum will launch a pop-up shop stocked with exclusive items. Fans can look forward to offerings including stationery, plushes, and artwork all inspired by the institution's theme. For collectors, though, will be a limited-edition Pikachu card, given as a gift with purchase at the pop-up. The store is scheduled from on-site at the museum and its web counterpart from January 26 to April 19.

The Book That Inspires the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology is a much-awaited volume filled with beautiful artwork depicting Pokémon in their wild environments. It's essentially is what a Pokémon Professor could produce once trainers submit their data, alternatively what Charles Darwin could have sketched had the Galapagos were populated by flying-types rather than finches. A key appeal lies in the book's serious approach, presenting Pokémon as a legitimate subject for study. Writer Yoshinari Yonehara and illustrator Chihiro Kinoshita each possess doctorate degrees in ecology and behavioral science.

What Makes This Special Card Different

The company regularly to issue to release promos celebrating big events and crossover partnerships. Many of these promotional cards often feature the famous electric rodent who serves as the franchise mascot. The factor setting this latest promotion apart however, is the distinctly bigger dimensions. While exact measurements were not publicly disclosed, its distribution is guaranteed to be highly restricted, and customers able to get only a single card per purchase.

Limiting Speculator Activity

Per an official announcement, a portion of the pop-up items may also be available beyond the institution itself. However, a wider release will only be select retailers within the United Kingdom. Importantly, fans will not be able to acquire this promo via the official web shop. While speculator demand is inevitable, the setup suggests they will have trouble hoarding mass quantities this time around. If you're feeling left out, consider the upcoming fossil-themed display coming to Chicago in the coming months.

"Every penny from purchases made in the museum store and from its online store, which covers these items, support the Natural History Museum’s non-profit work. This includes the research of 400 scientists who are scientific inquiry and finding answers to the planetary emergency," the statement notes.